2013

A new side to Entrepreneurialism

A new side to Entrepreneurialism

I read an article today that reported on a survey published by the job website Monster.com and consultancy firm Millennial Branding – I was really surprised to find that the survey claims Generation Y employees – generally workers aged 18 to 29 – feel they are more risk averse and less entrepreneurial than older workers. I find this so surprising because they are the first generation to be born and brought up without ‘life before the computer.’ They come into the world ‘tweeting’ their arrival and find themselves in the midst of a massive communications boom that lends itself to risk and entrepreneurialism; starting a new business is not nearly as difficult as it used to be.

Read more…